Campaigning for Long-Term Social Change
One of the most important steps in any campaign is getting your message across to a broad audience. Whether it’s a campaign against violence or a call for involvement, you can’t expect action without being heard first. But is sending out a strong message always enough when it comes to affecting social change? Although this is a complicated question and the answer is sure to be a situational one, it seems that disseminating a strong message is often just a stepping-stone to something much greater. As an example, thousands of dollars have been spent on developing advertisements to inform on the importance of maintaining proper hand hygiene. While these advertisements are sure to illicit its intended response from individuals who pass by the advertisement, will this change in behaviour persist? [...]
























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