Myth 02: There are no signs or symptoms of cancer
Truth: For many cancers, there are screening tests, warning signs and symptoms, and the benefits of early detection are indisputable.
Another cancer myth gets busted at World Cancer Day 2014
Although every province and territory offers evidence-based screening programs for breast, cervical and colon cancers, too many Canadians don’t have the knowledge they need to make informed decisions about screening.
According to a recent Canadian survey 81% of Canadians are aware that cancer screening tests exist and they recognize the benefits of screening. However, 60% don’t understand that screening is a “health behaviour” that is offered free of charge thru provincial government cancer agencies to everyone, including healthy people, based on age and other risk factors. People in the GTA have some of the lowest participation rates in Canada in our provincial screening programs.
The challenge is finding the right way to communicate about screening in a way that supports informed decision-making. We need to overcome the clutter, confusion and mixed messages so often promoted to the public.
In order to get past persuasion to informed decision making, we want to make it easy for doctors and patients to see the key data about screening tests’ benefits and harms. We are creating innovative programs and campaigns targeted at new audiences to build understanding and informed decision-making about cancer.
On February 4, 2014 the Campaign to Control Cancer, along with partners from ReThink Breast Cancer, the Youth Advocacy Training Institute (YATI), the Colorectal Cancer Association of Canada and Let’s Talk Science will be delivering a curriculum about cancer control and risk reduction to students from grades 6-8. Together, we will educate and empower young people from the Greater Toronto Area and provide them with the advocacy skills they need to support healthy behaviours in their families, schools and communities.
A new generation of advocates, researchers, physicians and community support workers is becoming inspired to take on the challenges of cancer control. C2CC is mobilizing students across Ontario – come hear what they have to say on World Cancer Day.
Date: Tuesday, February 4th, 2014
Time: 5:00 – 8:00 PM
Location: MaRS Centre Auditorium, 101 College Street, Toronto